What is Search Engine Marketing?
Search Engine Marketing (SEM) encompasses the steps taken to build important traffic to your site, through higher rankings on search engines. It is paid media where advertisers bid on specific search keywords that when typed in their ads are shown.
SEM is the practice of marketing or advertising your website through search engines, like Google, Yahoo, or MSN. It may consist of one or more of the following components:
Search Engine Optimization (SEO):
Search Engine Optimization (SEO) is the process of improving your website and content so that it is visible to search engines. Websites, SEO aim to make the information and services that your organization provides more relevant (by search engine) to match the keywords that their users are searching for.
If your business takes into account individuals who live or work in your area, you can get listed by city in search engine (e.g. Google) and directories (e.g. Yahoo). This offers a way for area residents to find your business online, which is ideal since many people don’t use the phone book anymore.
Pay per click advertising (PPC):
SEM often refers to PPC or pay-per-click advertising slash marketing. While there are many PPC platforms in the search, by far the most popular and successful option is Google Adwords.
Why is SEM important?
The aim of SEM is to help advertisers gain visibility in the search engines and drive the right kind of traffic without having to wait for it. In order to be successful with SEM, it’s important to have a strong, dynamic SEM strategy to get a return on investment. With an increasing number of consumers researching and shopping products online, search engine marketing has become a crucial strategy for increasing a company’s reach.
SEM reaches consumers at exactly the right time when are open to new information. Unlike the majority of digital advertising, search engine marketing is non-intrusive and does not interrupt their tasks. System junction is the power of online search engines through SEM is one of the best ways to enable new potential customers to your Retail website. Generate the sales that you deserve!
SEM vs SEO:
When the topic of SEM vs SEO arises, some experts may argue that SEO is the best way to go as it offers higher quality leads at cheaper costs when compared to SEM. However, it isn’t so simple. Every business is different and has unique needs. For example, your small business may not have a big ad budget and it may also lack the resources needed for doing effective SEO.
In order to gain clarity as to what your business should choose and why, you have to focus on building a solid online marketing strategy that is tailored to you. Because when you have the right marketing strategy at hand, you’ll know what your target customer is looking for and also know the best way to reach them. It doesn’t matter how big or small, or how old or new your business is. What ultimately matters is the type of audience you’re going after and how you reach them.